How to Build an SEO Strategy for Your Small Business Brand

You don’t have to be an expert to start improving your SEO—but you do need a strategy.

Here’s a simple breakdown:

1. Start with Keywords
What would your ideal client type into Google to find you? For me, that might be:

• “freelance graphic designer near me”

• “brand marketing for small businesses”

• “website designer Ohio”

2. Optimize Your Pages
Each page should have:

• Clear headings (with keywords!)

• Keyword-rich meta titles and descriptions

• Images with descriptive alt text

3. Add Blog Content
You’re doing it right now 😉 Blogging gives Google more ways to understand who you are and what you offer. It also helps you answer questions your ideal clients are already searching.

4. Keep it Local (When Relevant)
If you serve a geographic area, mention it on your site! I often include “Northeast Ohio” so search engines know where to find me.

Want help building your SEO foundation? Let’s chat strategy and grow your visibility with intention.