Why User Experience (UX) Should Be the Backbone of Your Website Design

You’ve probably heard the term “user experience” (or UX) tossed around. But what does it actually mean—and why should it matter to your small business?

UX = How your website feels to visitors.
It’s about more than pretty colors or cool animations. Great UX makes it easy for people to:

• Find what they need

• Understand your services

• Take action (like booking, buying, or reaching out)

When UX is done well, your website becomes your best employee:

• Works 24/7

• Creates trust

• Moves people from “just looking” to “just bought”

In every website design project I take on, I lead with UX. From menu layout to button size to mobile-friendliness—it’s all about helping real humans have a smooth, intuitive experience.

Because the best websites don’t just look good. They work for you.