5 Signs Your Logo Needs a Redesign (and How Brand Design Solves It)

Not sure if your logo is still pulling its weight? Here are 5 signs it might be time for a refresh:

1. It feels outdated.
If your logo screams 2010 clipart, it’s probably time to modernize your brand.

2. It’s not flexible.
A good logo should look sharp on everything—from your website to business cards to Instagram. If it only works in one spot, it's limiting your growth.

3. Your business has evolved.
Maybe you started scrappy and grew fast (go you!). Your branding should evolve too.

4. It doesn't align with your values.
Your visual identity should reflect what you stand for. If your logo feels off-tone, it's time to reassess.

5. You’re embarrassed to share it.
Enough said.

A professional brand design process brings everything back into alignment. From logo to typography to tone, I help small businesses create a brand that feels true, fresh, and future-ready.