The Website Essentials Every Small Business Needs (and What to Skip)

Building your first website? Or giving your old one a glow-up?

Here’s what your small business site needs to succeed—and what you can skip.

Must-Haves:
✓ Clear messaging & value proposition
✓ Simple, intuitive navigation
✓ Responsive (mobile-friendly) design
✓ Clear calls-to-action (CTAs)
✓ SEO-friendly headings and page titles

Not-So-Important:
✗ Splash screens that delay access
✗ Super long videos on your homepage
✗ Overdesigned fonts that are hard to read

At the end of the day, your website should reflect your brand development and work for you and not just look pretty. Ready to build something that connects and converts?